A practical marketing book that teaches businesses how to clarify their message using a seven-part storytelling framework, positioning the customer as the hero and the brand as the guide.
Building a StoryBrand argues that most marketing fails because companies make their own brand the center of the story instead of the customer. Donald Miller adapts the structure of classic storytelling into the StoryBrand Framework, a seven-part method for clarifying brand messaging: a character wants something, has a problem, meets a guide, receives a plan, is called to action, avoids failure, and ends in success. The book shows how to use this framework to create clearer websites, sales copy, email campaigns, and leadership communication. Its central idea is that customers respond when they quickly understand what a company offers, how it helps them, and what step they should take next.