Improving decisions about health, wealth, and happiness.
Nudge is about choice architecture—the design of environments in which people make decisions. Drawing on decades of behavioral economics research, Thaler and Sunstein show how small, often invisible changes in how options are presented can dramatically influence behavior without restricting freedom of choice. They introduce 'libertarian paternalism'—helping people make better decisions while preserving their freedom to choose. The book covers everything from retirement savings to organ donation to environmental policy.
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